Engage This!

As a dedicated reader of Logic+Emotion, I could not resist placing this perspective of building out experiences in the most general forms.  David Armano, shows at a 10,000 foot view of how someone might consider going about defining experiences and building them out within their marketing organizations and the campaigns that they create.  Take a peek below:

The Experience Map

I really like what David has done here to communicate the essentials to creating experiences.  You can view this and many more of David’s pieces here at Logic+Emotion.  One thing I would like to see in an evolved version of this is how customer expectations drives this map.  In a map I created a while back called “Customer Experience and Expectation Model, customer expectations drive the actual creation of better customer experiences long term.

In terms of Customer Engagement, experience creation actually falls under an umbrella called Experience Engagement which focuses on building out the true connections to people on multiple levels.  Experience Engagement can be leveraged across multiple types of Customer Engagement methods.  As its own bucket, experience engagement is one of the more nebulous aspects within today’s evolved version of marketing, Customer Engagement.  More to come on this topic area in the near future, stay tuned!